Dealer Driven Privacy Policy

At Dealer Driven, we believe strongly in fundamental privacy rights — and that those fundamental rights should not differ depending on where you live in the world. That’s why we treat any data that relates to an identified or identifiable individual as “personal data,” no matter where the individual lives. This means that data that directly identifies you — such as your name — is personal data, and also data that does not directly identify you, but that can reasonably be used to identify you — such as your contact information and payment method — is personal data. Aggregated data is considered non‑personal data for the purposes of this Privacy Policy.

Dealer Driven may also link to third parties on our services. Dealer Driven Privacy Policy does not apply to how third parties define personal data or how they use it. We encourage you to read their privacy policies and know your privacy rights before interacting with them.

At Dealer Driven, we respect your ability to know, access, correct, transfer, restrict the processing of, and delete your personal data. We have provided these rights to our global customer base and if you choose to exercise these privacy rights, you have the right not to be treated in a discriminatory way nor to receive a lesser degree of service from Dealer Driven. Dealer Driven does not sell your data.

There may be situations where we cannot grant your request — for example, if you ask us to delete your transaction data and Dealer Driven is legally obligated to keep a record of that transaction to comply with law. We may also decline to grant a request where doing so would undermine our legitimate use of data for anti-fraud and security purposes, such as when you request deletion of an account that is being investigated for security concerns. Other reasons your privacy request may be denied are if it jeopardizes the privacy of others, is frivolous or vexatious, or would be extremely impractical.

• Your Information. Your Name and related details, including email address, and age
• Device Information. Data from which your device could be identified, such as device and browser type
• Contact Information. Data such as name, email address, physical address, phone number, or other contact information
• Payment Information. Data about your billing address and method of payment, such as bank details, credit, debit, or other payment card information
• Transaction Information. Data about purchases of Dealer Driven listing services or transactions facilitated by Dealer Driven, including purchases on Dealer Driven platforms
• Fraud Prevention Information. Data used to help identify and prevent fraud, including a device trust score
• Usage Data. Data about your activity on Dealer Driven, such as website interaction; crash data, performance and other diagnostic data; and other usage data
• Location Information. Precise location only to support both our Canadian and American website and direct you to the correct website.
• Government ID Data. In certain jurisdictions, we may ask for a government-issued ID in limited circumstances, including when signing up for any service, or as required by law
• Other Information You Provide to Us. Details such as the content of your communications with Dealer Driven, including interactions with customer support and contacts through social media channels

Dealer Driven uses personal data to power our services, to process your transactions, to communicate with you, for security and fraud prevention, and to comply with law. We may also use personal data for other purposes with your consent. 

Dealer Driven uses your personal data only when we have a valid legal basis to do so. Depending on the circumstance, Dealer Driven may rely on your consent or the fact that the processing is necessary to fulfill a contract with you, protect your vital interests or those of other persons, or to comply with law. We may also process your personal data where we believe it is in our or others’ legitimate interests, taking into consideration your interests, rights, and expectations. If you have questions about the legal basis, you can contact the Data Protection Officer at https://www.dealerdriven.ca/contact-us/ 

• Power Our Services. Dealer Driven collects personal data necessary to power our services, which may include personal data collected to improve our offerings, for internal purposes such as auditing or data analysis, or for troubleshooting.
• Process Your Transactions. To process transactions, Dealer Driven must collect data such as your name, purchase, and payment information.
• Communicate with You. To respond to communications, reach out to you about your transactions or account, market our products and services, provide other relevant information, or request information or feedback. From time to time, we may use your personal data to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with Dealer Driven, you may not opt out of receiving these important notices.
• Security and Fraud Prevention. To protect individuals, employees, and Dealer Driven and for loss prevention and to prevent fraud, including to protect individuals, employees, and Dealer Driven for the benefit of all our users, and prescreening or scanning uploaded content for potentially illegal content, including child sexual exploitation material.
• Personal Data Used for Personalization. If you choose to personalize your services or communications where such options are available, Dealer Driven will use information that we collect so that we can offer you those personalized services or communications.
• Comply with Law. To comply with applicable law — for example, to satisfy tax or reporting obligations, or to comply with a lawful governmental request.

Dealer Driven does not use algorithms or profiling to make any decision that would significantly affect you without the opportunity for human review.

Dealer Driven retains personal data only for so long as necessary to fulfill the purposes for which it was collected, including as described in this Privacy Policy, or as required by law. We will retain your personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service-specific privacy summaries. When assessing retention periods, we first carefully examine whether it is necessary to retain the personal data collected and, if retention is required, work to retain the personal data for the shortest possible period permissible under law.

Dealer Driven may share personal data with Dealer Driven companies, service providers who act on our behalf, our partners, developers, and publishers, or others at your direction. Further, Dealer Driven does not share personal data with third parties for their own marketing purposes. 

• Service Providers. Dealer Driven may engage third parties to act as our service providers and perform certain tasks on our behalf, such as processing or storing data, including personal data, in connection with your use of our services and delivering products to customers. Dealer Driven service providers are obligated to handle personal data consistent with this Privacy Policy and according to our instructions. They cannot use the personal data we share for their own purposes and must delete or return the personal data once they’ve fulfilled our request.
• Partners. At times, Dealer Driven may partner with third parties to provide services or other offerings. Dealer Driven requires its partners to protect your personal data.
• Others. Dealer Driven may share personal data with others at your direction or with your consent, such as when we share information with your carrier to activate your account. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you where there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or to protect our operations or users, or in the event of a reorganization, merger, or sale.

At Dealer Driven, we believe that great privacy rests on great security. We use administrative, technical, and physical safeguards to protect your personal data, taking into account the nature of the personal data and the processing, and the threats posed. We are constantly working to improve on these safeguards to help keep your personal data secure.

Dealer Driven’s websites, online services, interactive applications, and advertisements may use “cookies” and other technologies such as web beacons. These technologies help us to better understand user behavior including for security and fraud prevention purposes, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches.

• Communications Cookies. These cookies are used to enable network traffic to and from Dealer Driven’s systems, including by helping us detect any errors.
• Strictly Necessary Cookies. These cookies are set as required to provide a specific feature or service that you have accessed or requested. For example, they allow us to display our websites in the proper format and language, to authenticate and verify your transactions, and to preserve the contents of your purchase when signing up for a service at dealerdriven.com.
• Other Cookies. These cookies are used to understand how visitors interact with our websites and online services, including by helping us to assess the effectiveness of advertisements and web searches. Dealer Driven also uses these cookies to remember choices you make while browsing, so we can provide you with a customized experience.  

If you prefer that Dealer Driven not use cookies, we provide you with the means to disable their use. If you want to disable cookies and you’re using the Safari web browser, choose “Block all cookies” in Safari’s privacy settings. If you are using a different browser, check with your provider to find out how to disable cookies. Certain features of the Dealer Driven website may not be available if all cookies are disabled.

In addition to cookies, Dealer Driven uses other technologies that help us achieve similar objectives. 

In some email messages Dealer Driven sends to you, we provide a “click-through URL” that links you to content on the Dealer Driven website. When you click one of these URLs, they pass through a separate server before arriving at the destination page on our website. We track this click-through to help us determine interest in particular topics and measure whether we are communicating with you effectively. If you prefer not to be tracked in this way, you should not click graphic or text links in email messages.

Dealer Driven generally treats data we collect using these cookies and similar technologies as nonpersonal data. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal data by local law, we also treat these identifiers as personal data in those regions. In addition, Dealer Driven sometimes combines non-personal data collected from these technologies with other personal data Dealer Driven holds. When we combine data in this way, we treat the combined data as personal data for purposes of this Privacy Policy.

If you have questions about Dealer Driven’s Privacy Policy or privacy practices including where a third-party service provider is acting on our behalf, would like to contact our Data Protection Officer, or would like to submit a complaint, you can contact us at https://www.dealerdriven.com/contact-us/

You can also ask us questions about how to submit a privacy complaint and we will endeavor to help. 

Dealer Driven takes your privacy questions seriously. A dedicated team reviews your inquiry to determine how best to respond to your question or concern, including those inquiries received in response to an access or download request. In most cases, all substantive contacts receive a response within one to two days. In other cases, we may require additional information or let you know that we need more time to respond.

Where your complaint indicates an improvement could be made in our handling of privacy issues, we will take steps to make such an update at the next reasonable opportunity. In the event that a privacy issue has resulted in a negative impact on you or another person, we will take steps to address that with you or that other person.

If you are not satisfied with Dealer Driven’s response, you may refer your complaint to the applicable regulator. If you ask us, we will endeavor to provide you with information about relevant complaint avenues which may be applicable to your circumstances.

When there is a material change to this Privacy Policy, we’ll post a notice on this website at least a week in advance of doing so and contact you directly about the change if we have your data on file.